Use the marketing tricks the big companies use, but skip the big dent in your wallet. As you build your own marketing plan step-by-step, you'll learn to attract your target audiences and keep repeat buyers, plus generate valuable referrals. With videos, spreadsheets and hands-on activities, you'll build your skills every lesson. Whether you're new to advertising or want a refresher, you'll leave with a personalized action plan to increase sales-all on a shoestring budget.

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